Tourism Australia partners MAS for ‘Only in Oz Holidays’
9 March 2010, Kuala Lumpur - Tourism Australia, in partnership with Malaysia Airlines, announces its upcoming ‘Only in Oz Holidays’ campaign today. The campaign will see the promotion of Malaysia Airlines’ special fares to Australia, as well as exclusive land packages and bonus offers that include a range of ‘Only in Oz’ holiday experiences, i.e., experiences that travellers can only enjoy in Australia and nowhere else.
These packages and offers have been put together in collaboration with various Australian state tourism organisations and Aussie Specialist travel agents, and will be launched at the upcoming MATTA Fair 2010 (Hall 2, Booths 2184 to 2198) , and be valid for booking until September 2010. Details of these offers and ‘Only in Oz’ experiences can be found on www.australia.com/onlyinoz.
The ‘Only in Oz Holidays’ campaign is aimed at strengthening Australia’s appeal against other destinations, and is targeted at first-time travellers to Australia who are ‘experience seekers’, i.e., travellers who prefer independent travel and are looking for a holiday with a difference.
“We believe our uniquely Aussie experiences, especially those to do with nature and adventure - areas that Australia has an edge in, will attract consumers and set us apart from other destinations,” says Maggie White, Regional General Manager for South / South East Asia and Gulf Countries, Tourism Australia. She adds, “Our collaboration with Malaysia Airlines, as well as with our state counterparts and Aussie Specialist travel agents, is a prime example of how Tourism Australia tries to get the travel industry working together to deliver the best travel choices to consumers. We are particularly excited about our partnership with Malaysia Airlines, and are confident that travellers will find great value and savings in the many offers under our joint ‘Only in Oz Holidays’ campaign.”
Malaysia Airlines Assistant General Manager of Sales Malaysia & Brunei, Azman Ahmad said, “Malaysia Airlines is delighted to be working with Tourism Australia on the ‘Only in Oz’ campaign, offering more direct flights to Australia.
“In conjunction with this partnership, we are offering all-inclusive one way fares from as low as RM649 to Australia. For more details, look out for our Aussie travel specialists and internet booking engine during the upcoming MATTA Fair from 12-14 March,” he said.
Malaysia Airlines flies non-stop between 5 Australian major cities: Melbourne, Sydney, Perth, Adelaide and Brisbane. The carrier currently operates daily flights to Melbourne, Sydney, and Perth. It also offers four (4) weekly flights to Adelaide and five (5) weekly flights to Brisbane via Sydney.
“Customers will be pleased to know we will also soon be introducing 2 new weekly direct flights to Brisbane starting March 28. The flight on Fridays and Sundays will complement its current 5 times weekly flights from Kuala Lumpur to Brisbane via Sydney. In addition, we will also be increasing frequencies to Perth, resulting in a total of 10 flights weekly,” he said.
“For long haul flights, customers want the assurance of comfort, convenience and seamless travel which Malaysia Airlines provides. With that in mind, we also offer customers added connectivity within Australia via code share flights with Virgin Blue. With this, customers can conveniently connect to another 21 Australian cities, including Hobart, Cairns and Darwin, with a single ticket issued by Malaysia Airlines,” he said.
Malaysia is currently the seventh largest inbound market for arrivals to Australia, while Australia is the third most popular outbound destination for travellers from Malaysia. For the year ended 2009, Australia saw 211,500 visitors from Malaysia, a fantastic increase of 24% from the previous year. “We see Malaysia as a very important market for Australia, given its vibrant aviation scene and a young population with a high propensity to travel. Traditionally, we have seen more Chinese travellers from Malaysia, but the Malay segment is definitely one with huge potential, and we are going to do more to ensure that Australia gets into the consideration set amongst this segment of travellers,” says White.
As part of its efforts to court the Malay travellers in Malaysia, Tourism Australia has launched the Malay language version of its consumer website (www.australia.com). In addition, an inspirational Muslim Traveller’s Guide to Australia (published by KasehDia Halal Guides) will soon be available in both English and Malay languages through all Aussie Specialist travel agents. The guide - an ideal reference for Muslim travellers planning a holiday to Australia - will also be available for download from www.australia.com. Besides informing the reader about interesting facts on Australia, such as its Muslim heritage in each state, and ‘Only in Oz’ things to do, places to see, shop and stay in Australia, the guide will also provide suggested listings of selected mosques and halal eateries.
About Tourism Australia
Tourism Australia is responsible for promoting Australia world-wide as the world’s best destination for business and leisure.
Through a wide range of activities Tourism Australia aims to raise awareness of Australia’s unique attributes which attract and entice visitors to experience our country.
Our activities in 23 markets, including Australia, include advertising, public relations and media programs, trade shows and programs for the tourism industry, consumer promotions, online communications and research.
Tourism Australia focuses it activities on the markets offering growth opportunities and the best return on investment. This includes: established markets such as Australia, United Kingdom, Japan, New Zealand, USA, Germany, Korea, and China; growth markets such as Ireland, Canada, Singapore, Malaysia, Hong Kong, Taiwan, and India; and the emerging markets of Thailand, Gulf Countries, Indonesia, Vietnam, Netherlands, Switzerland, Austria, Italy, France, and Nordic.
For more information visit www.tourism.australia.com.
About Malaysia Airlines
Malaysia Airlines (www.malaysiaairlines.com), the national carrier of Malaysia connects some 40,000 passengers daily to over 80 destinations worldwide across 6 continents.
The distinctive Malaysia Airlines brand is an extension of the special culture of warmth and friendliness unique to Malaysians. This inimitable Malaysian sense of graciousness is branded MH=Malaysian Hospitality, with MH being the airline’s flight code.
Malaysia Airlines holds a lengthy record of service and best practices excellence and is also one of only 6 airlines worldwide to be accredited a “5-Star Airline” by Skytrax, an accomplishment it has achieved for 4 consecutive years, 2006-2009. It has also received the accolade of “World’s Best Cabin Staff” by Skytrax for 6 times, 2001-2004, 2007 and 2009 - the most for any airline.