Tourism New Zealand has launched its 100% Pure New Zealand Marketing Hub in India, housing free and professionally designed marketing assets, so that when international travel resumes, the travel trade will be well prepared to convert sales for New Zealand.
The hub aims to keep the New Zealand travel dream alive by providing agents with an extensive digital toolkit. The free marketing tools include emails, images, print ads, sales flyers, web banners, sharable Facebook posts and more. Agents will be able to customise these marketing assets with their own sales message, logo and contact information.
“India is an important market for New Zealand. In launching this self- service Marketing Hub we aim to empower our agents with the right kind of information and assets that will creatively engage their customers and ultimately help make their job easier and more effective,” says Venessa Chen, regional marketing manager-Asia in Tourism New Zealand.
Tourism New Zealand is also launching a new season of its Virtual Road Trip webinar series which supports the travel trade with New Zealand information that’s most relevant to Indian consumers. The webinars will highlight trade tools and resources that will help agents to qualify and become a 100% New Zealand specialist, along with popular themes like self-drive campervan, adventure and adrenaline, culture, food and wine to name a few.