Tourism Tasmania has joined forces with Australian low-cost carrier Jetstar, to deliver a new marketing campaign based around the 30th anniversary of the island’s inscription as a UNESCO World Heritage area.
The new, AU$300,000 (US$307,000) joint campaign was launched yesterday morning at Hobart’s Henry Jones Art Hotel by Tasmania’s Minister for Tourism, Scott Bacon, Jetstar Australia’s CEO, David Hall, and Tourism Tasmania CEO, John Fitzgerald. Based around a new microsite, jetstartasmania.com, the marketing drive includes special airfares and travel itineraries, encouraging Australians to take short trips to explore Tasmania’s wilderness.
“We are delighted to partner with Tourism Tasmania to celebrate and promote Tasmania’s natural wonders and I am sure this new campaign will attract even more visitors to the state,” said Hall.
Other Jetstar promotional activities will include a Tasmanian editorial feature in the April issue of Jetstar Magazine and Tasmanian-themed mailers distributed to Jetstar’s customers and via the hooroo.com website. The airline will also create a series of social media competitions.
“Access to Tasmania is an integral part of our island lifestyle. It is essential not only to the tourism industry but the broader economy,” said Fitzgerald. “With our World Heritage Wilderness spanning approximately one fifth of the island, from the southwest tip, across the west and up to Cradle Mountain, the joint marketing campaign with Jetstar will support regional tourism activity and showcase the very best aspects of our natural landscape.”