Travel Club Elite wins ABTA branding award
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Travel Club Elite has won the ‘Best use of ABTA branding’ award at this year’s Travel Brit Awards.
PR World Travel and Newells were also highly commended at the awards ceremony, which took place on Sunday 10 July at Bodelwyddan Castle Hotel in North Wales.
The award was open to any ABTA Member that uses the ABTA logo or branding to promote their membership and the value of it; whether that is through window displays, social media, direct marketing or blogging.
PR World Travel, Newells and Travel Club Elite all demonstrated a clear commitment to promoting the ABTA brand and logo. The judges were particularly impressed with how comprehensively Travel Club Elite promoted the ABTA brand and logo including: e-shots, website, stationery, business cards, email signatures, radio – and even within the sales script for call handlers.
The Travel Brit Awards, which celebrate travel agents selling domestic holidays, marked its 10-year anniversary this year. Operators hosting the event included Bourne Leisure, Great Rail Journeys, Hoseasons, Shearings Holidays, Superbreak, Airways, Visit Guernsey & Condor, Visit England and Newmarket Holidays. The operators provided day time activities designed to enhance attendees’ knowledge of the domestic industry ahead of an evening award ceremony.
Mark Tanzer, ABTA CEO, commented: “My congratulations go to our winners, Travel Club Elite and to our runners up, PR World Travel and Newells. It is fantastic to see our Members using our branding and helping their customers to travel with confidence. I would urge Members to make full use of the ABTA brand to add value to their business.”
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