Travel industry eyes on BRIC economies
World Travel Market (WTM) 2011 will dedicate an entire headline session to the travel and tourism potential of the BRIC economies.
The decision was made in response to the WTM 2010 Industry Report findings which polled 1,300 WTM exhibitors and buyers from the Meridian Club, as well as 1,000 UK holidaymakers.
It revealed that almost half the industry sees the BRIC economies as one of the biggest growth opportunities of the next five years. Furthermore, almost one third of travel professionals believe BRIC tourism potential is the biggest opportunity of the next five years, with a further 55% stating the business conducted with Brazil, Russia, India, and China has already had a positive impact on their businesses over the past 12 months.
India highlighted the growing importance of the BRIC nations at WTM 2010 by increasing its exhibition space by 28%. The increase was fuelled by growing support from private sector travel and tourism companies.
Also, Brazil will host the 2014 World Cup (football) and the 2016 Olympics, while Russia will host the 2022 World Cup.
WTM Exhibition Director Simon Press said; “The BRIC economies will play an ever-increasing role in the future of the travel and tourism industry. The desire by the people of these countries to travel abroad, as well the growing interest of tourist to visit these countries means they will be at the forefront of decisions made by the industry’s leading organisations.”