Travelclick and Sabre have announced the renewal and strengthening of an agreement whereby Travelclick will serve as a reseller of Sabre travel agent media to hoteliers worldwide. This new multi-year agreement is designed to deliver targeted hotel advertising and promotions at the point of sale.
Working together since 1999, Travelclick and Sabre have launched several media products, including point of sale advertising (Sabre PromoSpots) and preferred placement (Sabre Hotel Spotlight). The integration of Sabre’s media assets into Travelclick’s Media Network will enable hoteliers to connect with Sabre’s 57,000 travel agency locations around the world.
“Sabre is a critical partner,” said Jonathan Cherins, Chief Marketing Officer at Travelclick. “The reach and experience of our proven global sales team will provide hotels with access to Sabre’s industry-leading media portfolio, allowing them to leverage one of the most powerful and fastest growing distribution channels in the hotel industry.”
Sabre and Travelclick will also focus on the growth of the distribution channel and invest in launching innovative features and products.
“We are excited to collaborate with Travelclick to better serve our mutual customers and develop innovative products that put optimally targeted offers at the fingertips of our agents, so they can provide the highest level of service and value to their travelers,” said Rajiv Rajian, Vice President of Point of Sale Product Marketing for Sabre Travel Network. “Our agreement highlights the significant commitment that Sabre and Travelclick have to the success of hoteliers and travel agents worldwide.”
As a part of this agreement, Travelclick will also become an authorised reseller of Sabre Reward Plus, the travel agent programme.