Travelers to get behind-the-scenes access to world famous Italian brands
IC Bellagio, a provider of luxury travel in Italy, has today officially launched a program of new experiences that give American travelers the opportunity to go behind the scenes at world famous Italian brands. A new partnership with Italy’s Altagamma Foundation is at the helm.
The company is designed to help attract international luxury tourists.
Andrea Grisdale, CEO and Founder of IC Bellagio, said: “IC Bellagio has been providing unique, tailor-made travel experiences to Italy since 1999. For high-end leisure travelers looking for life-changing experiences of an authentic Italy, we craft hassle-free, customized itineraries perfectly matched for each traveler. Altagamma Italian Experiences by IC Bellagio takes our proposition one step further to provide behind-the-scenes access to some of Italy’s most iconic fashion, hospitality, design and automotive brands. It is a perfect match and one which I am delighted to be able to offer to our clients”.
Paolo Zegna, Vice President of the Altagamma Foundation, said: “Altagamma Italian Experiences by IC Bellagio represent an extraordinary possibility of promotion for the entire Country, because they bring to life and give value to the renowned quality and fame of our brands. This is an answer to the growing interest from an international clientele towards the heritage and the craftsmanship of our products, two truly distinctive elements of the Italian brand products”.
The program will include those Altagamma companies which offer unique experiences – totally different from anything offered so far – which will be customized for the requirements and expectations of each traveler. These will be experiences specifically created for a limited number of clients and which will be available from 2017.