Travelport has unveiled the latest version of Smartpoint, its travel agency desktop solution.
The new tool will incorporate Travelport’s new air merchandising solution, ‘Rich Content & Branding’, which is aimed at improving the way airline products and services are presented on the GDS screen.
In addition, the new Smartpoint will enable travel agents to sell a wider range of air, hotel and car rental content, and is linked to a virtual account number (VAN) payment solution, provided by Travelport’s majority-owned partner, eNett.
Other enhancements to the desktop solution include improved navigation and graphics, airline seat maps and the ability to sell ancillary services such as baggage and lounge access. Agents will also be able to search for and book full-service and low-cost airlines alongside one another.
“We’ve spent a lot of time listening to our customers and assessing their unmet needs when it comes to making and paying for air, hotel and car bookings,” said Jason Clarke, Travelport’s managing director of global sales.
“This latest version of Smartpoint is truly ground-breaking in integrating a very sophisticated airline merchandising proposition. This, along with the many other enhancements we have introduced in this latest version, will make booking travel even more efficient and profitable for our agency customers.
“We’ve had excellent feedback from both travel agency and airline customers on our Smartpoint technology and their insights have continued to help us improve our offering. It very much forms part of our ongoing commitment to provide our customers worldwide with the most relevant travel content, and the very best tools in the industry,” he added.
With the roll-out of Rich Content & Branding, Travelport says the GDS will be able to match “the content and brand experience on the airline’s own website”, while improving the amount of upgrades and ancillaries on offer. Travelport already has more than 70 carriers signed up to Rich Content & Branding.
The new version of Travelport Smartpoint will be rolled out to travel agencies across the world over the next few weeks.