TripAdvisor has developed a new tool that allows hoteliers to automatically collect online reviews following a guest’s stay.
An extension of the Review Express solution, the new tool integrates with a hotel’s property management system (PMS) and booking engines to contact guests after their stay and request a hotel review.
“According to a recent study, 70% of hospitality business owners say they have taken steps to improve their quality of service as a result of TripAdvisor reviews,” said Minesh Shah, TripAdvisor’s senior director of global hotel partnerships.
“By making Review Express available as an automatic solution, we’re helping hotels systematically encourage their guests to share feedback and, in turn, use that feedback to help inform continued improvements to service – a winning formula for a good online reputation.”
Launched in May 2013, Review Express is a free solution for hotels registered on TripAdvisor. It allows hoteliers to send emails to their customers asking them to write a review about their experience. By integrating this with a hotel’s PMS, the process of requesting reviews has now been simplified, with hoteliers now able to set up an email campaign so that the review request is sent automatically to guests, two days after they check out.
TripAdvisor says that Review Express users see an average 33% increase in the number of online guest reviews they generate.