Universal Studios will soon allow guests at its theme parks in Japan and the US to come face-to-face with Super Mario and other famous video game characters, under a major new partnership with Nintendo.
Following the tie-up, Nintendo-themed zones will be created at Universal Studios Japan in Osaka, Universal Orlando Resort in Florida and Universal Studios Hollywood in California.
According to the companies, these new themed areas will be “expansive, immersive and interactive”, allowing guests to “feel as if they are playing inside their favourite games”.
No designs have yet been revealed for the new zones, but they are expected to feature themed shops and restaurants, as well as rides and games. “You will enter an entire realm filled with iconic Nintendo excitement, gameplay, heroes and villains,” Universal Studios promised.
Planning and creative work for the new zones is already underway and they will open separately over the course of “several years”. Each Universal theme park will announce details of its specific Nintendo areas separately. And while details of the Nintendo games being featured in the parks have not been confirmed, it is clear that the Super Mario series will play a major role.
“Imagine the fun of stepping into a larger-than-life Nintendo adventure. Gigantic Piranha Plants spring to life. Question blocks, power-ups and more surround you. And Mario and all his friends are there to pull you into a brand-new world,” the companies said in a statement.