Universal Travel Group adds international franchisees
Universal Travel Group Inc, the Chinese travel services provider, has announced a new business expansion strategy to franchise its recently-obtained International Travel License to local Chinese travel agencies. The International Travel License, received from China’s National Travel Authority enabled UTC to offer and operate international package tours.
“We have granted our franchise to three local travel agencies in Shenyang, Dalian and Qingdao. They have converted their business model, adopted our franchise operating scheme, and updated their local business registration to run this franchise officially,” said Ms Jiangping Jiang, Chairwoman and Chief Executive Officer of Universal Travel Group. “This franchise strategy will allow us to expand our national footprint faster to capture the opportunities resulting from our newly received International Travel License and increase our brand recognition. As Chinese citizens are increasingly visiting foreign countries, we will be able to offer high quality tours that will be tailored to the needs of our existing customers and those of our franchisees.”
Franchisees have been selected base on their financial strength, scale, customer base, and experience in operating package tours. They will benefit from the company’s nationwide advertising campaigns, its brand name, and complete operational support, including training and an efficient booking system. Each booking by any of the franchisees will generate a fee payable to the Company.
This franchise business model will allow the UTC to accelerate both revenue and market share growth and further promote its brand nationwide. It has already generated significant interest from local travel agencies and more than 40 local travel agencies have already expressed a strong interest in joining the franchise.