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VisitEngland has launched a business-to-business digital platform that enables tourism suppliers to connect to multiple international distributors. The new platform, Tourism Exchange Great Britain (TXGB), is a one-stop shop for English tourism suppliers, including accommodation providers, visitor attractions and experiences, to link distributors with international reach and sell their products overseas.
According to Carol Dray, commercial director, VisitEngland, TXGB will drive bookings for the hundreds of thousands of tourism businesses in England by making it easier for them to access new markets and ultimately more customers. “England’s tourism product will be on show internationally to global distributors and their customers, promoting the latest tourism products, services and experiences, driving bookings and inbound tourism across the country, boosting regional economies,” she said.
TXGB simplifies the process for businesses wanting to connect to multiple distributor channels. By linking to tourism suppliers’ booking systems, TXGB ‘feeds’ live availability and pricing, as well as product descriptions, images and relevant content into national and international distributor sites such as Booking.com, Ctrip and Expedia.
Suppliers can select as many distributors as they want by agreeing to the respective terms, conditions and fees. The platform also gives suppliers access to booking data and sales analytics, so that businesses can identify trends across all distribution channels. For those businesses that do not have a booking system, or booking pages on their website, TXGB can also help get them up and running.
TXGB was developed as part of the UK government’s Discover England Fund, which was administered by VisitEngland, to support the tourism industry in developing world-class bookable English tourism products.