Wego turns focus on Philippines
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Travel metasearch website Wego has revealed it is to focus on the Filipino market by attending the first Philippine Tourism Forum and the 24th Philippine Travel Mart.
The company has also hired a dedicated marketing manager for the country, further demonstrating the importance of the Philippines to its future strategy.
“The Asia Pacific market is a strategic region for Wego and we’ve established a successful localisation program with more than 50 country sites in 30 languages worldwide in 42 currencies,” said Joachim Holte, chief marketing officer for Wego. “In the Philippines we are one of only a few travel comparison sites to display rates in the Philippine Peso.”
“Following an investment of US$17 million in growth capital through the completion of a Series C Preferred Share Offering, part of our strategy is to appoint dedicated market managers in our growth regions to extend our activities going forward. The Philippines is undergoing a surge in tourism development and economic growth which is being reflected in the growing number of Wego users from the country.”
Top 10 hotel destinations internationally for Wego.com.ph users
- Singapore
- Bali
- Bangkok
- Dubai
- Hong Kong
- Kuala Lumpur
- Macau
- New York
- Seoul
- Shanghai
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