The World Tourism Forum has opened at the Swiss Museum of Transport in Lucerne. The event will see 230 executives and experts from business, government, academia and finance from 30 countries present their ideas and participate in sessions, workshops with the aim of developing proposals for the sustainable development of the industry.
Following an introductory speech by the Mayor of Lucerne, Etihad’s CEO James Hogan gave the first presentation. He explained how he intends to bring his company’s ambitious growth objectives in line with environmental standards. Professor Tim Jackson, a member of the UK Sustainable Development Commission and a government advisor, outlined his belief that business policy should pursue objectives aimed at prosperity rather than growth.
The opening event concluded with a panel discussion featuring Marthinus Van Schalkwyk, Minister of Tourism of South Africa, and J