Worldhotels has presented its first branded hotels in Germany and Kazakhstan: Worldhotel The Rilano Munich, Worldhotel The Rilano Hamburg and Worldhotel Saltanat Almaty.
To be launched in January 2011, they will be the first of the group’s 450 hotels to display the Worldhotels brand prominently in the hotel name, exterior signage and at various points of the property.
“Our first three branded hotels perfectly represent everything Worldhotels stands for”, says Robert Hornman, Managing Director of the group. “They boast excellent facilities for leisure and business guests to work, sleep, dine and unwind, whilst at the same time featuring a great location and a unique style and atmosphere.”
The new branding solution of Worldhotels was introduced in September as an ideal alternative to standard franchise contracts. For a competitive all-inclusive annual fee, independent hotels competing against global chains can now brand themselves as a Worldhotel and benefit from the impact, support and strong return on investment of a global brand while still maintaining their unique identity. By 2013, the group plans to have added 50 branded hotels.
“Our focus is on guest experience and quality, not on standardising hardware”, says Robert Hornman. “Our hotels offer premium facilities for discerning business and leisure travellers as well as a unique ambience and design. We believe that high standards don’t have to mean high standardisation.”
Worldhotel The Rilano Munich is located in the popular district of Schwabing, just 10 minutes from the city centre and close to the Allianz Arena, the Olympic area and the BMW World. With 700m2 of conference facilities, it is ideal for meetings and events. The four star superior hotel features 150 fashionably furnished rooms, all with flat screen TVs and ergonomic work stations. Guests will enjoy sleeping in specially designed Rilano beds which were developed together with the leading German manufacturer M