WTM 2010 to expand technology section

Guest Writer

World Travel Market will expand its Technology and Online Travel event programme in 2010 with a number of leading organisations taking part including British Airways, lastminute.com, TUI Travel, Google, Yahoo! and WAYN.The comprehensive seven-session programme, organised by travel technology consultancy Genesys, will be staged from 9-10 November covering all aspects of technology and online travel including social media, mobile technology and search engine marketing.British Airways Manager BA.com & Mobile Innovations Chris Carmichael and lastminute.com Head of Innovation Marko Balabanovic will head the session Does Mobile Matter? on 9 November. They are joined on the panel by user centred design consultancy cxpartners Manager Director Giles Colborne and marketing consultancy Crosscap Chief Marketing Officer Kerry Harris.Where Are You Now (WAYN) Director Jerome Touze will discuss the social media revolution and how travel companies can capitalise on facebook, twitter, Youtube, blogs and other digital platforms.On 9 November Tui Travel Director Web Strategy & Business Development Sandra Leonhard gives her expert advice on website content in the session Customers Need Content she will be joined by Frommer’s Unlimited, EMEA Director, Giles Longhurst.Furthermore, Google, Yahoo! and Bing (Microsoft) travel industry bosses Nate Bucholz, Tracey Cheffey and Caroline Mastoras will answer questions on search engine marketing and how best to utilise the search engines.World Travel Market Exhibition Director Simon Press said: “The Technology and Online Travel region of World Travel Market is the fastest growing in the exhibition so its event programme has increased in 2010 to reflect this.”The thought-provoking and practical Technology and Online Travel programme is a great service to our expanding exhibitor and visitor bases.”

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