Wyndham Hotel Group has chosen China as one of three destinations for the launch of its recently-acquired Planet Hollywood hotel brand. The company will manage three new-build Planet Hollywood hotels in Panama, Qatar and China in the first stage of a global expansion for the brand. The company signed a license agreement in September 2010 granting it exclusive rights to franchise Planet Hollywood-branded hotels across the world.
“When we entered into the agreement to franchise and manage the Planet Hollywood Hotels brand just a few short months ago, we pledged to bring this dynamic, entertainment-based offering to key business and leisure destinations around the world,” said Eric Danziger, Wyndham Hotel Group’s President & Chief Executive Officer. “To have three properties in the development pipeline so quickly is an incredible testament to the power of the Planet Hollywood brand as well as Wyndham Hotel Group’s ability to develop hotels and grow brands globally.”
The proposed 350-room Planet Hollywood Hotel in Boao will become part of an upscale resort complex currently under development in China’s southern island province of Hainan. Facilities at the hotel will include three restaurants, a bar, an indoor swimming pool, fitness centre, spa and more than 3,600 square metres of meeting and event space. The Planet Hollywood hotel will join the 1,000-room Ramada Hotel & Suites Boao as well as the 300-room Wyndham Grand Boao Resort & Spa and the 106-room Wyndham Boao Resort, both of which currently under development.
The other two new hotels will be the 300-room Planet Hollywood Hotel Entertainment City in Doha, Qatar, which expects to open in 2014, and the 309-room Planet Hollywood Hotel in Panama City.
The Planet Hollywood brand was founded in 1989, and uses the themes of popular culture, such as movies, sports, celebrity and entertainment.
“We elected to work with Wyndham Hotel Group because of the company’s formidable scale and expertise as a global brand-builder, in an effort to further solidify the future of the Planet
Hollywood Hotels brand,” said Robert Earl, chairman of Planet Hollywood International, Inc. “I am delighted to see our strategy bearing fruit in such a short period of time and look forward to additional expansion opportunities in key markets.”
The addition of a Planet Hollywood hotel in China will strengthen Wyndham’s position as the largest US-based hotel company in the country, where it currently franchises and manages 301 hotels representing more than 46,000 rooms.