Czech Tourism woos Indian tourists
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The Czech Republic is keen to enlarge its tourism base from India, which has seen a 35% growth in arrivals to the European country.Prague and other attractions of the European country, known for its design, glass and beauty.Czech Tourism set up shop in India in September 2010 and since then has been working on ways to boost the 20,000 a year figure. Speaking yesterday at the launch of Czech Design Week celebrations in India, Radka Neumannova, Director of Czech Tourism, India, said one area is to promote film shootings for Indian movies in Czech locations. A 70-strong team of Indian film producers from Bollywood and elsewhere was recently hosted by Czech Tourism. The response has been good, she said, adding that they had an incentive plan to promote such shootings.She said spas, wine, beer and the MICE segments were focus areas for growth from India. Interestingly, she said that the marketing base of Delhi and Mumbai will be expanded to include Bangalore and Hyderabad.The famed glass and crystal works of her country as well as cuisine and art – which brings in 6.3 million tourists each year – could entice the Indian market too.A high-level Czech delegation is also in India to promote the event and hold talks with political and industry leaders.Skoda Auto is the major partner in the event, where the focus is on design. For the first time, the best of contemporary Czech Design is on display at Delhi and Mumbai till 17 May.
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