The Nepal Tourism Year 2011 (NTY 2011) Programme Implementation Committee is deliberating on launching consumer marketing plans during the second half of the year.”We have successfully completed a number of business-to-business activities as part of promoting the national tourism campaign in the first half of the year,” said Aditya Baral, member-secretary of the NTY Programme Implementation committee, and director of the Nepal Tourism Board (NTB). According to him, the NTY team is in the process of starting a new strategy of business to consumer activities for the next six months. “We are planning to reach out directly to consumers through electronic media,” he said.He said that in order to meet the target of attracting one million international tourists during the NTY 2011, the country needs to increase tourist arrivals by 30% for the next six months. For the fiscal year 2010-11, the government had allocated NPR 230 million for the promotion of the national tourism campaign. “Of the total amount NPR 130 million will be used for consumer marketing activity for the next six months,” he said.The committee has proposed a budget of NPR 120 million for the new fiscal year.
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