Glasgow has launched a new brand to promote the region to tourism and businesses.
The ‘People Make Glasgow’ slogan has been developed after conversations with residents and visitors and focuses on the nature of those that live in the city.
Its council has set aside GBP500,000 this financial year to promote the brand in the UK and globally.
“People Make Glasgow reflects the Glaswegian character. It’s bold, friendly, confident, and it evokes a real sense of pride,” said Councillor Gordon Matheson, leader of Glasgow City Council. “The people of Glasgow are at the heart of this brand; we have created something which presents a truly distinctive identity for the city and on behalf of Glasgow I would like to warmly thank all those who gave their ideas so generously.”
Its rebrand is part of a five-year plan up to 2017 that will focus on building awareness around the Commonwealth Games, tourism, major events and industries such as life sciences, finance, engineering and education.
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