Expedia allows customers to redeem points for hotel bookings
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Expedia has started enabling its loyalty scheme members to redeem their points for hotel stays.
Under the new initiative, Expedia+ members will be able to use their points when booking a hotel, offsetting them against the total cost.
“The concept is that we want to allow our Expedia+ rewards members to ‘Travel with Points’,” said David Doctorow, Expedia’s chief marketing & strategy officer. “We introduced this first in our hotel check-out, so our rewards members shopping for a standalone hotel have the opportunity to apply their points directly to their hotel balance.
“Travellers tell us they want booking, earning, and redeeming travel to be simple. This new functionality embraces that notion. Today customers can ‘stay with points’, and we look forward to expanding this capability so they can ‘fly with points’, ‘go on excursions with points’ and a range of other options in the future.”
Previously, Expedia customers had to turn their points into a coupon before applying the coupon to their hotel price. Under the new scheme, when customers arrive at the check-out page, they will see the qualifying points that can be applied directly to their transaction.
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