ABTA launches Earlybird campaign
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ABTA’s Earlybird campaign, which launches this week, will once again encourage customers to book their holiday early with an ABTA member.
This is the third year of the campaign that aims to reach millions of consumers during peak booking period and provide advice on some of the benefits of booking holidays earlier in the year.
The campaign will run for two weeks and features an ‘Earlybird’ hub on ABTA.com, with tips and advice on booking early, alongside a new interactive booking map that will showcase holiday offers that ABTA members can promote on Twitter using the #ABTAearlybird hashtag.
ABTA has created marketing materials for members to share on their digital channels including a new infographic with statistics on early bookings. ABTA Members will also receive instructions on how to include their deals on the interactive booking map.
The Earlybird campaign will be supported by targeted online advertising particularly reaching influential family bloggers. ABTA is simultaneously running a ‘Travel with confidence’ print and online advertising campaign, highlighting why holidaymakers should ‘Look for the Logo’ and book with an ABTA member, which has been appearing in print and digital media since 27 December 2015.
Victoria Bacon, ABTA head of Brand and Business Development, said: “We are delighted to be running our Earlybird campaign for a third year. It has proved popular with members and holidaymakers in previous years. We know that 73% of people feel more confident booking with an ABTA member and we hope that the #ABTAearlybird campaign will help provide useful booking advice and support a busy sales period. We encourage all members to get involved and use this opportunity to tell customers about the support, protection and expertise that their ABTA membership offers.”
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