Thomas Cook India launches ‘Bachat ka Baadshah’ campaign
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Thomas Cook India has unveiled a new campaign, ‘Bachat Ka Baadshah’, which offers a range of budget holiday packages that can be booked online.
The month-long campaign offers all-inclusive holidays to a series of international destinations including Singapore, Thailand, Dubai, Sri Lanka, Hong Kong and Mauritius, with prices starting from INR33,199 (approx. US$500) per person. Domestic package options include destinations such as Ladakh, the Andaman Islands, Kerala and Kashmir, and start from INR20,499.
“Indian consumers today are looking at multiple options when planning their holiday, and our hybrid omni-channel ‘clicks n bricks’ strategy is hence working very well in our favour,” stated Amit Madhan, Thomas Cook India’s president & group head of technology and shared services.
“As market leaders, Thomas Cook India’s objective is to give consumers what they truly want – a great value experience. Our ‘Bachat ka Baadshah’ campaign hence aims to optimise on the strong growth in traffic to our one-stop-shop portal thomascook.in and inspire demand by offering savings.”
E-commerce now accounts for more than 11% of Thomas Cook India’s overall travel business.
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