Abu Dhabi kicks off Japan, Korea road shows
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Abu Dhabi Tourism and Culture Authority (TCA Abu Dhabi) is heading to Japan and Korea this month for road shows aimed at putting the emirate’s destination offering further up the Far Eastern outbound travel trade agenda.
The authority is joined by a 11-member delegation which include transport, hotel and resort operators, MICE facilities and destination management companies.
The dual country push comes as Abu Dhabi receives more Japanese and Korean hotel guests than ever before. In the first four months of this year, 4,450 Japanese checked into the emirate’s hotels and hotel apartments – a jump of 10% on the same period last year. They delivered 17,842 guest nights – which is up 5% year-to-date and translates into an average-length-of-stay of just over four nights.
Growth from South Korea was also encouraging. Some 5,059 Koreans stayed in the emirate’s accommodation from January to April this year – a 35% leap on the same period in 2012. They delivered 13,319 guest nights – a climb of 72% year-to-date and translated into average-length-of-stay of 2.63 nights – which is a 28% expansion.
Destination Management Company Arabian Adventures has already started its segment tailoring. “We currently operate a Japanese language Abu Dhabi city tour three days a week and from October 1 this year we will increase this to five a week,” explained Leila Dias, business development manager. “We have also negotiated specific requirements with some hotels to provide 24 hour check-in, check-out facilities thereby reducing the cost of packages for transit passengers.”
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