Accor has outlined its comprehensive strategy for India which will see it operating six brands throughout the country before the year end with Sofitel, Pullman and Formule1 brands set to debut.Commenting on the group strategy, Accor CEO Denis Hennequin, said; “Accor is excited about the growth prospects in India and where we are taking a multi segment approach to the market. This will see Accor participate in the upscale and luxury segments while developing strongly in the budget and mid-scale segments. With the debut of the Sofitel, Pullman and Formule1 brands this year, Accor will be the only international hotel company in India with such a comprehensive strategy and brands covering all segments from luxury to budget.”Sofitel will debut with the opening of Sofitel Mumbai BKC (Bandra Kurla Complex) in the third quarter of 2011. This luxury hotel will feature 302 guest rooms, four dining outlets, eight meeting rooms and extensive leisure facilities. An additional Sofitel is committed for Mumbai and scheduled to open in the Mulund area in 2015. The Pullman brand will first open in India in Q3 this year with the opening of Pullman Gurgaon. This 284 guest room upscale hotel will provide extensive meeting and event facilities with 13 meeting rooms, three restaurants and various leisure facilities. Three additional Pullman hotels are committed in India, including at Delhi International Airport in 2012.The first two Formule1 hotels in Pune and Noida will open in Q4. The budget brand offer offers “comfortable and affordable accommodation” and properties in India will feature the groups new guest room concept. In total, 10 Formule1 sites have been secured throughout the country. At present, Accor operates nine hotels running in India and intends to open an additional 21 properties by the end of 2012. Beyond this date, the group has commitments for 62 hotels and remains on track to achieve its previously announced ambitions of 90 hotels in the country by 2015.
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