Agents sales to grow: PhoCusWright
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A PhoCusWright study found that although online travel sales have soared, the travel agency distribution channel is still a big part of the industry in the US.
It said the travel agency distribution channel represented a large and dynamic opportunity accounting for nearly US$110 billion in sales, or 41% of all travel booked in the US.
PhoCusWright said the study included interviews with 1,900 agents. “Facing significant upheaval in their industry, many in the agency community have responded strategically, tactically and – most of all – aggressively to adapt, survive and succeed,” the report said.
“The GDS, for example, has long been a mainstay of the typical travel agency, but key segments of the agency community are turning away from the GDS to supplier websites and other online tools to research and book product.”
PhoCusWright projects that 21% of all travel agency sales will be booked online by 2009.
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