AirAsia campaign empowers Malaysian women

TD Guest Writer

Guest Writers are not employed, compensated or governed by TD, opinions and statements are from the specific writer directly

AirAsia recently collaborated with Malaysia’s Ministry of Women, Family & Community Development to launch its #GirlsCanDoAnything campaign, hosting a group of 84 female students at the airline’s headquarters for a motivational session with AirAsia’s female pilots, engineers and senior management staff.

The students were also given a special tour at the low-cost carrier’s offices.

“Through the #GirlsCanDoAnything campaign, we aim to empower young girls to dream big, to inspire them not to limit themselves and dare to choose their desired career paths in any field. In AirAsia, everyone here stands an equal chance to chase after their dreams. We have female pilots and aircraft engineers soaring high in this male-dominated field,” said Aireen Omar, CEO of AirAsia.

“We have conducted sessions such as this with over 400 female students, and we are very honoured to be able to work with the Ministry of Women, Family & Community Development to have a special session with the minister herself. By exposing the girls to successful women from various backgrounds, creating a platform for them to chat and mingle with these inspiring individuals, we hope the young generations will understand that girls can do anything,” she added.

Launched in 2016, the #GirlsCanDoAnything campaign was created by AirAsia to inspire young females to pursue their dreams. The campaign is led by Ms Omar, one of very few female airline CEOs in Asia.

“Today, women play an important role in economic and country development. We as women should have courage in every step we take, if you think you can do it, then work towards it and do not give up. The ministry will continue to support such initiatives that will benefit women’s development, economic development and contribute to the country,” said YB Dato’ Sri Rohani Abdul Karim, Malaysia’s Minister of Women, Family & Community Development.
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