Al Bustan and Al Murooj Rotana Dubai
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Al Bustan and Al Murooj Rotana two key five star properties in Dubai are looking to maintain and exceed market share. For 2013, both properties have strategized on customised value-added packages for each of the market segments….
How has the year panned out for the hotels?
For both properties i.e. Al Bustan and Al Murooj Rotana Dubai have excelled this year but in different aspects of the business. At this point, when the year is coming to an end, we are looking at not only meeting but actually exceeding our targets business-wise. Our strategies have been effective and I must say 2012 is a good year for both hotels in terms of growth and development.
Which have been your key performing markets?
Both properties have maintained and actually developed their respective target markets accordingly. Corporate, travel trade, MICE and leisure were all big market segments that contributed greatly towards our occupancy levels and average room rates. Geographically wise, GCC, USA, Europe and Asia were big source markets for both Al Bustan and Al Murooj Rotana.
What strategies have been lined up to promote the properties in 2013?
Al Bustan and Al Murooj Rotana are two key five star properties in Dubai and we definitely have to maintain and exceed our market share. For 2013, we have strategized on customised value-added packages for each of the market segments. We are also aiming to have a stronger position in the industry through well-planned offers and promotions that will provide smart benefits to our clientele. Furthermore, in line with our aim to reach more guests internationally, Rotana is investing on technology and we have important projects in the pipeline that will be rolled out soon to increase our exposure worldwide.
Would there be any key emerging / new markets you would be targeting?
This is certainly in the pipeline. With today’s highly competitive trend in the hospitality industry, Al Bustan and Al Murooj Rotana are consistently targeting new markets. I believe China, India and Russia are three important source markets that have impressive potentials and we are keen on highly developing our exposure in these locations.
Have there been any refurbishments / new developments at the properties this year?
There have been developments in both properties in 2012 and these developments were geared more towards consistently service rather than our hotel facilities. We have aimed to provide and focus on the customer with regards to providing a great hotel experiences and maximize growth of our loyal clientele.
Would there be any key initiatives to build up both segments?
Absolutely. Both properties will be implementing new packages that aim to increase business in both segments. Furthermore, we are also looking at strengthening our market positions in both segments through effective sales and marketing strategies that will be rolled out not only locally but internationally.
Could you elaborate on the technological advancement in the properties?
As I have mentioned, Rotana is investing in technology that will provide us the right platform to maximize international exposure. At Al Bustan and Al Murooj Rotana in particular, we are actually working on important technology-related projects to our television, Internet, digital signage and Internet systems. I will be more than glad to share them with you once they get finalized next year.
What are the properties ‘Green’ focus?
Rotana, as a company is highly focusing on green initiatives across all its properties. At Al Bustan and Al Murooj Rotana specifically, we are currently working on some departmental projects that aim to minimize the operational effects on the environment, while we are also looking at some initiatives on recycling.
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