Association of Cruise experts launches new initiative
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The Association of Cruise Experts has launched a new initiative to help travel agents sell more cruise holidays on the day it reports a fourfold increase in the number of agents registering for dedicated cruise training.More than 6,300 agents signed up to ACE training in 2009, up from 1,475 in 2007 and an increase of 2,000 on 2008. Today, the Association launches PACE, a pathway to success designed to support and guide agents through the recommended training modules to reach expert, intermediary and ambassador levels.Agent demand for cruise knowledge is reflected in the record levels of Brits taking a cruise holiday, with more than 1.65 million expected to cruise this year.ACE director, Flo Powell says: ‘We are continually expanding our training portfolio with new courses, new online resources and more offline training events and ships visits. PACE is designed to help agents, both new to cruise and those more experienced, find the best path that suits them to become an accredited ACE agent. Our Ambassador scheme recognises the achievements of the top tier of UK agents who go that extra mile in undertaking ACE training and I’m delighted to say that we now have 147 Ambassadors. The more we can assist all our members in furthering their knowledge and expertise in everything cruise, the greater the benefit to the cruise industry.’ACE provides award-winning online training resources with the number of destination training modules doubling this year. Other new courses include those on accessibility and ‘green’ cruising along with, business skills and specific modules on cruise line products and services. For further information on PACE, and the Association of Cruise Experts, visit www.cruiseexperts.org
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