Brand South Africa targets UAE investors
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In an effort to tap into the potential Middle East market, South African minister in the presidency Collins Chabane brought the South African value proposition to Emirati businesspeople and investors. The roundtable was held at the JW Marriot Marquis Hotel in Dubai.
The South African delegation included Brand South Africa chairperson Chichi Maponya, Brand South Africa CEO Miller Matola and Transnet Freightrail CEO Siyabongo Gama.
Matola said: “The UAE is key to our strategy, and as the country begins its preparations for Expo 2020, this is the ideal time to showcase South Africa’s value proposition and expertise. South Africa is also keen to support the UAE’s developmental agenda in the years to come.”
Brand South Africa led the initiative as part of its mandate to promote South Africa as a competitive destination in inward flows of capital from investors, businesspeople and tourists alike. As part of its multi-pronged strategy to deal with its socio-economic challenges, South Africa has developed and is implementing the National Development Plan which is the country’s blueprint for economic and social development by the year 2030. The Plan is also commonly referred to as Vision 2030.
The plan aims to grow the economy, build capabilities, enhance the capacity of the state, and promote leadership and partnerships throughout society.
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