British consumers are one of the fastest-growing luxury hospitality groups, a new luxury hotel index has found.
Digital Luxury Group’s World Luxury Index into the hotel market found Brits to be the second biggest growing sector for luxury travel, up 8.5%, behind only Russia at 12.8% and ahead of China’s 3.3% growth.
New York and the US generally dominates luxury hotel stays, while London, Dubai and Paris were the top growing destinations.
Based on 133 million consumer online searches, the results found interest in luxury hotels to be up 1.5% on last year, with ‘luxury major’ hotels like Ritz-Carlton leading growth. Hilton led the way in the ‘upper upscale’ category while Four Seasons has seen the most increase in the ‘luxury exclusive’ group.
“The luxury hotel market is very heterogeneous from one market to the other. We have defined for this study 3 main categories: luxury brands integrated to hotel groups and hotel groups that are playing mainly or only in the luxury market segment. In the three categories, emerging markets are showing increasing interest for luxury hotel brands and the US market is by far the dominant market with the most connected and savviest consumers,” said Samad Laaroussi, holder of the Chair of Luxury Hospitality of Ecole hôtelière de Lausanne.
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