Businesses line up to include Yorkshire Dales brand
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Applications have flooded in for businesses that want to be associated with the Yorkshire Dales National Park, it has said.
More than 100 companies in the park are now using the ram head logo in marketing material with applications said to be reaching its office each day.
Businesses are not charged to use the logo, which does not represent endorsement, funding or support from the authority. Companies have to pay a set fee of GBP50 to the Intellectual Property Office to use the trademark, which the authority is waiving until 11 November to encourage take-up.
“The response has been overwhelming. The word is obviously spreading that people now have the chance to link their business directly with this beautiful National Park and they are taking up the offer in droves ,” said Sarah Nicholson, communications officer at the Yorkshire Dales National Park Authority.
“As well as well-known businesses like the Kettlewell Scarecrow Festival, White Scar Caves, Wensleydale Railway and the Grassington-based Pride of the Dales bus company, applications have ranged from a piano manufacturer and a laundry business to a professional photographer and an architect,” she added.
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