Hong Kong’s Cachet Hotel Group (CHG) has taken its first step into the midscale hotel sector with the unveiling of its latest hotel concept, Savant.
The Savant Hotel by Cachet brand will make its debut in Qingdao, and the company is targeting a major roll-out across mainland China with at least 200 hotels expected to launch in the coming years. It will operate alongside the CHG’s upscale URBN, Cachet and Cachet Boutique hotel brands.
“We are witnessing a fundamental shift in Chinese real estate as developers are looking to build boutique and midscale hotels that can address the growing demand for a higher quality of domestic tourism,” said Alexander Mirza, CHG’s president & CEO. “In addition, a growing number of discerning but cost-conscious business and government travellers will provide a steady stream of consumers for midscale lifestyle hotels focused on tier two and tier three cities across China.
“The emerging midscale lifestyle segment is poised to capture spending from the burgeoning middle class who are looking for modern design and at an affordable price,” he added.
Savant Hotels will offer high-tech services such as mobile check-in and check-out, booking and payment options via WeChat, free Wi-Fi and “social” lobby areas with multiple power sockets for electronic devices.
The rooms, which are being called “Brilliant Cabins”, will average 24m² and offer high quality bedding and wide-screen TVs, while hotel facilities will include fitness studios and F&B outlets that feature interactive tables and automated dispensers.
Hotels are also designed to be eco-friendly, with green roofs and solar panels to keep energy costs low, and the prefabricated rooms will be assembled off-site and delivered complete with carpeting, lighting and even showers, reducing construction costs.
CHG said it will roll out the Savant brand in a mix of urban, suburban and airport locations across mainland China’s first, second and third tier cities. These will include projects that are dual-branded with other CHG hotels.
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