Canadian and Italian ski resorts rated highly by the UK market
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The Ski Club of Great Britain, the UK’s largest Snowsport membership club, has honoured the top three North American and European ski resorts that received the highest consumer recommendation from UK skiers. The awards were decided as a result of the Ski Club’s consumer research report 2016.
The top three UK tour operators using the same rating were also awarded.
Awards were given to Highest recommendation for the top three North American resorts by Net Promoter score rating:
- Whistler, British Columbia, Canada
- Breckenridge, Colorado, USA
- Sunpeaks Resort, British Columbia, Canada
Highest recommendation for the top three European resorts by Net Promoter score rating:
- Val Gardena, Italy
- Val-d’Isère, France
- Saalbach-Hinterglemm, Austria
Highest recommendation for the top UK tour operators by Net Promoter score rating:
- Ski Safari
- Lagrange Holidays
- Ski Independence
Frank McCusker, CEO of the Ski Club of Great Britain commented: “Congratulations to the North American, European resorts and tour operators who have scored highly in this year’s consumer research on their Net Promoter score rating. A special mention goes to the tour operator Ski Safari and Italian resort Val Gardena who have come out top in this rating for two years running. All the awards are based on asking the single question ‘How likely you are to recommend this resort or tour operator?’ in our annual consumer research survey. This year we had around 17,000 responses which offers us a fantastic insight into the habits and intentions of the UK skier and snowboarding market.”
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