Carnival Cruises set to increase prices
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Carnival Cruise Lines is reportingrecord wave season bookings, with strong reservations activity for 2010departures. As a result of the strong booking volumes, a general priceincrease will be implemented effective March 22 for all summer sailings inJune, July and August. For the period of Jan. 1 through Feb. 21, 2010, bookings were atunprecedented levels for the line’s 22 ships which operate three- to 15-dayvoyages from a variety of convenient North American home ports. Carnival President and CEO Gerry Cahill said, “We’re seeingsignificantly increased volume as consumers are taking advantage of theincredible value that a Carnival cruise provides. And while pricing hasn’tfully recovered to 2008 levels, we are increasing prices and will implementan across-the-board increase effective March 22.” He said that the price increases will vary by departure date butwill be up to 5 percent. Cahill attributed the record booking activity to a wide range offactors, including strong travel agent partner support, targeted marketinginitiatives, itinerary enhancements and the wide variety of close-to-homedeparture points. Wave season typically runs from about mid-January through earlyspring and is traditionally the busiest, most important booking period inthe cruise industry.Carnival Cruise Lines is the largest and most popular cruiseline in the world, with 22 “Fun Ships” operating voyages ranging from threeto 15 days in length to The Bahamas, Caribbean, Mexican Riviera, Alaska,Hawaii, Panama Canal, Canada, New England and Europe. Carnival also has two new ships on order — the 130,000-ton CarnivalMagic, which is scheduled for delivery in 2011, and a sister ship set todebut in 2012.
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