Chinese travellers to spend more in 2011 – survey
Travelzoo Asia Pacific, a licensee of global Internet media company Travelzoo Inc, has released the findings of a survey that makes it clear that the Greater China holidaymakers intend to spend more on leisure travel this year. Eighty percent of mainlanders said they intend to spend more of travel in 2011, ahead of 70 percent of Hong Kong residents and 65 percent of Taiwanese.
Mainland Chinese subscribers, it appears, will spend on average US$3,780 per person on leisure travel this year, while Hong Kong and Taiwanese subscribers will spend on average US$2,670 and USD1,782, respectively.
These findings were gained from interviewing 4,200 Travelzoo subscribers in a survey that was conducted over the period of 4-12 January, 2011.
According to Jason Yap, CEO, Travelzoo Asia Pacific, the survey results provide useful insights into today’s travel trends among the people of Greater China.
“We can see unlimited opportunities, especially from people in mainland China, with the high percentage of our subscribers telling that they are open to new holiday ideas. We can see by the figures that they also have the spending power for leisure travel,” Yap remarked.
The results also show the increasingly sophisticated travel inclinations of the mainland Chinese. While sightseeing vacations consistently top all lists no matter what destination chosen by holidaymakers from wherever in Greater China, ecotourism vacations were seen as close second choices. This is a new phenomenon – with 46 percent of the mainlanders citing such adventures among their ‘wants’ and far ahead of wine, dine and dancing, or even shopping or theme park vacations. This compares with 33 percent of the Taiwanese and 20 percent of Hong Kong travellers.
On the mainland, Tibet was ranked high when it came to the ideal ecotourism destination, ahead of other presumed popular ecotourism destinations offered from Europe, Canada, Australia and New Zealand.
The survey acknowledged the developing interest within Greater China for its holidaymakers to experience more exotic yet luxury-end vacations. Spa resorts in particular, especially with onsen facilities, were vacation opportunities ranked consistently at the top of choices. A strong 47 percent of Hong Kongers expressed such preferences; followed by 40 percent of the mainlanders, while 37 percent of the Taiwanese thought likewise.
Well-being vacations were the most favourably sought after by the mainlanders, with 30 percent citing these among their top preferences. This compared with like preferences of 23 percent of the Taiwanese and 20 percent from Hong Kong. Beachfront hotels and resorts, and spa type resorts were consistently ranked high for all these vacationers, showing this common theme for traditional holidaying is still strong.
The survey reveals the wholesome receptivity of Travelzoo’s Greater China subscribers to try new experiences. A good half of the subscribers surveyed from across Greater China cited ‘trying exotic local foods while abroad’, and ‘actively participating in local festivals’ as some of the new things to try in 2011.
“The insights gained from the questionnaire enables our global team of deal experts to continue to deliver high quality, honest deals, giving true value and with local relevancy,” continued Yap. “They are also useful to the travel industry generally. Marketing strategies can be mapped out as everyone in the industry gains from understanding the import of this information we share, as derived from our helpful subscriber base.”
Travelzoo is not associated with any online travel agency or business conglomerate.