Choice Hotels signs up with STR Global
STR Global, the provider of market data to the hotel industry, and Choice Hotels International have signed a global agreement providing benchmarking services to its hotels. Initially, STR Global will work together to roll out the programme to Choice properties in Australasia, the UK, Mexico, Central & South America, Germany and France in 2011.
Choice Hotels International has more than 485,000 rooms globally with the brands such as Clarion, Quality, Comfort and Sleep Inn.
“We are delighted to deepen our relationship with Choice Hotels International and provide our benchmarking services to its hotels”, commented Elizabeth Randall, Managing Director of STR Global. “We work with all major hotel chains that benefit from our daily and monthly reports to set their revenue management and sales & marketing strategies.”
“Choice Hotels International has chosen STR Global as its provider because they offer the depth of coverage on a global basis to enable us to get the data from one trusted source and provide our hotels and our corporate office with access to the performance and benchmarking results in a practicable and easy-to-use manner,” said Bill Carlson, SVP Performance Analytics, Choice Hotels International.