De Vere Hotels & Village Urban Resorts has launched a new ‘The Country Club’ brand for six properties.
The Country Club brand will build on the group’s golf course reputation and will offer a leisure membership that includes golf and class access; money off F&B and spa treatments and exclusive accommodation rates.
The service is already in place at Mottram Hall, Slaley Hall, Oulten Hall and will soon be introduced at The Carrick on Loch Lomond; Belton Woods and Dunston Hall.
“De Vere has consistently been part of a select group of organisations, successfully investing in golf and leisure. We have carefully pinpointed areas we felt pertinent in evolving the De Vere brand perception and escalating the experience at each resort. With the investment program complete, the stage is now set for ‘The Country Club’,” said Robert B. Cook, CEO of De Vere Hotels & Village Urban Resorts.
“‘The Country Club’ will deliver a premier lifestyle membership. The aim is to create a vibrant environment, rich with activities, where luxury and escapism remain easily accessible,” he added.
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