Dubai hotel recovery continues

Guest Writer

Dubai has reported an impressive increase in occupancy figures for the month of February, up almost 16% year on year to more than 86%, demonstrating an upsurge in tourism to the emirate as it starts to emerge from the economic downturn. The news comes as Dubai International Airport also records a 22.6% increase in passenger traffic for the month of February compared to the same period last year.According to international benchmarking organisation STR Global, Dubai is leading the way as the best performing market internationally. With an occupancy increase of almost 16%, Dubai is now outperforming many other global tourism destinations. The figures show an increase of 4.5% for Europe, and a 0.8% increase for the Americas. These figures highlight the continued efforts being made by Dubai in driving visitors to the emirate. Investment in product continues – the world’s tallest building, the Burj Khalifa opened at the start of 2010 and a string of new hotels are set to open before the year is out, including the Armani Hotel, The Palazzo Versace, a second One&Only and the stunning Royal Amwaj on Palm Jumeirah. Ian Scott, director UK and Ireland for the Government of Dubai, Department of Tourism and Commerce Marketing (DTCM), claimed the occupancy surge demonstrated renewed buoyancy in the emirate’s tourism sector. “Dubai International Airport has been showing consistent growth for many months, but now we can say with confidence that more and more people are choosing to stay in Dubai itself rather than transit through,” he said. “As with most destinations, the recent months of economic recession have been tough but the combined efforts of all those in Dubai’s tourism sector are clearly starting to show results.”

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