El Gouna has launched a new social media campaign to promote the fact it is still safe despite the political issues across Egypt.
The Red Sea resort is looking to boost tourism numbers with the #LiveFromElGouna campaign as it remains safe and stable despite political turmoil in the country, which still has FCO advice in place.
Tourists and locals will be invited to share images and videos of the destination while they are in resort through Twitter, Facebook and Instagram.
“With El Gouna an already well-established year-round destination on Egypt’s Red Sea Riviera, particularly with repeat visitors and families with young children, we wanted to illustrate that the destination is still safe to visit,” said Jens Freise, senior director of marketing and sales at Orascom Development, which developed the El Gouna resort.
“We decided the best way to do this was by creating a forum through which our community could share their holiday memories at the resort with other holidaymakers, and in turn encourage visitors to not be deterred by the recent events in Egypt,” he added.
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