Etihad Airways, Cognizant enter strategic agreement
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Etihad Airways and Cognizant recently announced a strategic agreement to drive digital transformation across the airline and its equity partners.
Under the three-year, multi-million dollar deal, Cognizant will help the airline define its digital strategy and reimagine guest experience across the group. Cognizant will conduct a comprehensive study of Etihad Airways’ current business and technology footprint to outline and operationalise a digital ecosystem, enabling multi-channel distribution, customer persona segmentation and personalised marketing techniques.
Through data and customer insights, the airline will be able to provide guests with customised offerings, tailored travel solutions, and enhanced experiences.
Peter Baumgartner, Etihad Airways’ chief commercial officer, said: “Our guests are increasingly turning to digital channels to connect with us, and therefore we recognise the importance of delivering a personalised experience across all touch-points. Our partnership with Cognizant will help us define a superior digital experience roadmap.”
As part of the engagement, Cognizant will also manage Etihad Airways’ existing web applications and portals and integrate them into the new digital platform.
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