As Fairmont Hotels & Resorts celebrates the 10th year anniversary of its guest recognition program Fairmont President’s Club, the brand has announced new personalised benefits for the Middle East, including partnerships with EMI Music Arabia and Troon Golf ME. Fairmont President’s Club, the brand’s guest loyalty programme, provides frequent guests with special benefits and privileges. The regional partnership agreement with EMI Music Arabia will include the creation of a “Sounds of Fairmont” bespoke CD compilation titled “Arabian Journeys”. The CD, priced at 50 AED, will be available for purchase at Fairmont properties in the region this month as well as Virgin Stores in the UAE and Dubai Duty Free starting June. In addition, members will also receive invitations to exclusive musical events at the hotels across the region from emerging EMI Music artists. Golfers will enjoy new benefits through an affiliation with Troon Golf ME. Guests of either Fairmont Dubai or Fairmont Abu Dhabi will receive preferred access and exclusive rates at the four Troon Golf facilities located in the UAE. Members of the Troon ME Golf Courses or Troon Executive Cardholders will also receive special rates for room and dining venues within the hotels among other benefits. A benefit for members of Fairmont President’s Club is the complimentary use of TaylorMade golf clubs at select hotels, including the two Fairmont UAE locations. Platinum level members, guests who stay 10 or more times or accumulate 30 room nights in a calendar year, will also be afforded additional benefits as part of the new interest-based focus. These newly introduced benefits range from a complimentary round of golf or spa treatment to a special seasonal food offering from a Fairmont chef.
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