FFPs a major influence in airline choice - Visa & PATA
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One in three respondents said that their frequent flier programme (FFP) helps dictate the airline they fly according to results from the Visa and the Pacific Asia Travel
Association (PATA) ‘Determining Travel Preferences in 2009 and Beyond’ survey.
Respondents from China (49%) were the most likely to choose an airline based on their FFP, followed by respondents from Hong Kong (47%) and Korea (44%). Not surprisingly, frequent fliers were more likely to be influenced by airline reward
programmes (48%) than occasional travellers (33%).
Meranda Chan, Country Manager for Singapore and Brunei, Visa and PATA Board Director said; “Frequent flier air miles are a valuable way to help bring down the cost of a holiday or to free up some budget to treat yourself while you are away. Getting the most out of every dollar is at the front of people’s minds and frequent flier air miles could be just the ticket to keep people on the move.”
Additional findings from the survey show that respondents are now looking at shorter breaks (26% of respondents spend three to five nights at a destination) and cheaper alternatives (of the 64% of respondents were reviewing their plans in the light of economic uncertainty.
The survey asked 5,554 respondents from 11 key Asia Pacific travel source markets about past and future travel plans.
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