Firefly celebrates KL-KK services
Firefly launched its new Kuala Lumpur-Kota Kinabalu route this week, with a special celebration at the Main Terminal Building of KL International Airport (KLIA). The Malaysian airline’s staff handed out mystery gifts to anyone in the departure hall wearing the colour orange – the airline’s brand colour.
The event also saw special guests including Miss Tourism Malaysia Queen International 2009, Miss Cassandra Patrick, Chairman of Malaysia Airlines, Dr Munir Majid, Managing Director of Firefly, Eddy Leong and members of the media. During the flight, limited edition postcards and stamps to mark Firefly’s new fleet of aircraft Boeing 737-800 were also handed out to passengers. AThe plane was greeted by the traditional water cannon ceremony on arrival at Terminal 1 of Kota Kinabalu International Airport. On the tarmac to greet the flight were the Chief Minister of Sabah, Musa Haji Aman, and Minister of Tourism, Environment & Culture, Masidi Manjun, who welcomed passengers with garlands and goodie bags.
The inaugural flight from Kuala Lumpur bound for Kota Kinabalu actually departed on 15 January, but the event this week marked the introduction of an additional third daily flight on the route.
“Since Firefly began operations more than three years ago, business and leisure travellers alike have enjoyed flying on our ATR aircraft across the region,” said Leong. “Now, Firefly’s customers will be able to enjoy the same level of booking convenience, comfort and superior service at low fares on the Boeing 737-800 aircraft. The low fares signify our commitment to serve discerning passengers who want good value for their money.
“Additionally, our three daily flights and codeshare agreement with Malaysia Airlines will complement and enhance our parent company’s current connectivity into Kota Kinabalu. We’re able to do this because of our incredible value with low fares and our high service level that MAS passengers are accustomed to from the full-service airlines. Now, both the cost-conscious and premium traveller will have a wholesome network and a wider choice with Firefly.”
MAS Chairman, Munir Majid, added; “Firefly’s jet operations is positioned to meet the growing market of the low cost or value-conscious consumer preference model, supporting and strengthening Malaysia Airlines’ continuous development of its ‘hub-and-spoke’ to improve traffic flow. At the heart of it, Firefly plays a key role in complementing Malaysia Airlines’ overall network, and helping the Group as a whole explore new business opportunities.”
Firefly has enhanced its distribution channels by establishing more airport and city ticketing offices. Since 8 November Firefly has opened three new airport ticketing offices, including the one at KLIA, and two new city ticketing offices. Additionally there are plans to open another five airport ticketing offices to support its expansion plans.
In 2010, Firefly flew 1.35 million passengers and it is projected to fly three million passengers in 2011 with the introduction of the Boeing 737-800 fleet together with an increase in the ATR fleet to 10 aircraft.
Pictured (from left): Firefly’s Managing Director, Dato’ Eddy Leong presenting a momento to YB Datuk Masidi Manjun, Minister of Tourism, Culture and Environment, Sabah. Also present was YBhg Tan Sri Munir Majid, Chairman of Malaysia Airlines.