Gulf Air signs Copenhagen marketing agreement
Gulf Air has signed a joint marketing agreement with Copenhagen Connected to aggressively drive inbound tourism from the Middle East to Copenhagen.
The joint approach will focus on marketing and promotion of the airline’s services to Copenhagen throughout the Middle East region specifically aimed at increasing the number of visitors travelling on Gulf Air’s flights to Copenhagen and generating additional revenue for the Copenhagen economy. The agreement was signed recently at a press conference marking the airline’s inaugural flight to Copenhagen.
Gulf Air’s Chief Commercial Officer, Karim Makhlouf, said; “We are delighted to enter this mutual cooperation agreement with Copenhagen Connected to promote Copenhagen in the Gulf region as the vast Middle East market provides enormous growth potential for tourism in Copenhagen. We believe that with the opening of our new Copenhagen connection and aggressive marketing campaign in collaboration with Connected Copenhagen, Denmark will soon become a popular destination for tourists from the region.”
Managing Director of Wonderful Copenhagen, and Chairman of the steering committee of the Copenhagen Connected Program, Lars Bernhard J