Hilton and Groupe Alliance ink deal in Tunis

TD Editor


Samir Jaieb, CEO of Groupe Alliance and Feras Hasbini, director of development of MENA in Hilton

Hilton will once again be welcoming guests to the Tunisian capital city of Tunis after a landmark deal was signed with the Groupe Alliance. The new management agreement confirms a flagship Hilton Hotels & Resorts property in the coastal suburb of Gammarth.

An extensive renovation of Le Palace hotel will now see the property re-brand as Hilton Tunis Gammarth in 2023. A phased renovation of all guest rooms, suites and public spaces (including F&B outlets) will begin in 2021. Once complete the hotel will boast 296 guest rooms and 25 suites, seven F&B outlets and ample meetings facilities including a 635 square metre ballroom.

Carlos Khneisser, vice president of development at Hilton in the MENA region said: “This is a hotel we have been interested in for some time and we are now found the right partner. We are very confident in their ability to take the project forward and bring Hilton back to the Tunisian market in style.”

Samir Jaieb, CEO of Groupe Alliance said: “This hotel is the start of a partnership with the Hilton.”

The hotel chain, which has more than 5,100 hotels globally, recently marked its return to the Moroccan capital with the opening of Hilton Rabat and has a total of 35 properties open or under development in North Africa.

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