India showcases tourism potential at Expo 2020
The India Pavilion at EXPO 2020 Dubai is showcasing the country as a leading tourist destination globally and highlight the vast opportunities in India’s tourism and hospitality sector during its two-week participation of the Ministry of Tourism, Government of India that started this week. The week will display India’s geographical diversity and roadmap for the tourism sector in key areas such as culture, spiritual, luxury, medical, adventure, wildlife and MICE among others, under the larger ‘Incredible India’ campaign.
The inaugural session was attended and addressed by Rakesh Verma, Additional Secretary, Ministry of Tourism, Government of India along with leading voices in the tourism and hospitality sector and other leading personalities. The sector floor at India pavilion will focus on showcasing India’s potential to become the wellness tourism destination highlighting modern infrastructure along with its ancient practices of ayurveda, yoga, meditation, acupuncture, and naturopathy among others.
The displays will also include highlights of India’s luxurious destinations and land immersed in history offering experiences of age-old cultures, traditions, arts, and practices culminating with modern comforts. It will also highlight the niche tourism segment of the country including adventure tourism and various spots for thrill seekers. India’s rich heritage including forts, palaces and temples and museums and galleries scattered across the country will be displayed. The films will also take the audience on a journey across the various spiritual destinations in the country. The sector floor during the tourism fortnight will also highlight the scrumptious cuisines of India exhibiting its food culture characterised by a blend of spices, grains, fruits and vegetables, and key investment opportunities.
The sector floor will showcase the natural scenic beauty, distinct historical cultural and ethnic heritage of the North Eastern States of India. Mountaineering, trekking and adventure tourism in the region will be of focus. Various responsible tourism practices and initiatives by the Government and private sector companies will be displayed exhibiting India’s focus on sustainability. MICE tourism will also be one of the key highlights for promoting India as a preferred MICE destination.
The Tourism fortnight will comprise of various sessions which will be presided over by representatives from the Ministry of Tourism and States including Rajasthan, Madhya Pradesh, Goa, Punjab, Odisha, Arunachal Pradesh, among others.
The session on 4 January 2022, ‘Heal in India: Rejuvenate the mind, body and the soul’ will showcase India’s capabilities to offer world class preventive and curative health care solutions and popularize the indigenous medicine systems and wellness regimes practiced in India for physical, mental, and spiritual wellness.
The session, ‘Incredible India: Fascinating experiences of royal legacies’ scheduled for 6 January will showcase the changing face of luxury tourism in India, luxury tourist destinations around India and their unique attractions, and initiatives taken by Government to make travel safe and secure.
The session, ‘Investment Opportunities in Travel, Tourism and Hospitality’ on 7 January will highlight the overall investment scenario and advantages of investing in Indian tourism and hospitality sector.
The thematic session, ‘Discover Incredible India – Connecting with Culture, Heritage and Spirituality’ on 8 January will highlight various aspects of cultural, heritage and spiritual offerings of India and discuss the ways in which tourists can have immersive and memorable experiences in India.
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