India surge for Abu Dhabi
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As per recent statistics, Abu Dhabi welcomed 231,702 Indian hotel guests in 2014 at a growth rate of 32% over 2013.
These guests delivered 850,443 guest nights, which is up 23% year-on-year, with an average length of stay of 3.67 nights.
Riding on this growing trend, Abu Dhabi is looking at leveraging this outbound sector at the forthcoming SATTE show in New Delhi. The Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi) will be participating along with 14 industry partners.
The participants attending the show will be educated on Abu Dhabi’s tourism offerings through its three-city ‘Destination Abu Dhabi’ travel trade workshop.
“Abu Dhabi’s hotels have experienced double-digit growth from the Indian market over two consecutive years establishing its position as the emirate’s largest overseas source market,” said Mubarak Al Nuaimi, director, promotions and overseas offices, TCA Abu Dhabi.
He added: “As the market matures, we are now placing greater emphasis on its growth potential, tailoring products to meet needs and demands of the Indian traveller. Our activities in New Delhi, Chandigarh, Lucknow and Kolkata will present a diverse mix of Abu Dhabi destination products.”
The delegation will also feature Etihad Airways, Lama Holidays & Tours, Bonton Tours, Alburj Travel & Tours, North Tours and Desert Rose Tourism and Yas Island along with Yas Viceroy and Crowne Plaza Yas Island hotels and Yas Marina Circuit.
Reiterating Abu Dhabi’s commitment towards the India market, Bejan Dinshaw, country manager, TCA Abu Dhabi, India, said: “Abu Dhabi is fast becoming the new hot-spot for high-end Indian traveller and as we continue with our marketing and promotional activities the response from the Indian market has been encouraging.”
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