India to become top source market for Singapore
The top source markets for inbound tourists into Singapore in the next two years are likely to be India, Malaysia and Hong Kong, according to the Visa-PATA Asia Pacific Travel Intentions Survey 2010.
The survey, which covered more than 6,700 respondents in 13 markets in Asia Pacific, found that one in three (33 percent) travellers from India planning a vacation in the region chose Singapore as their most considered destination. Travellers from Malaysia (11 percent) and Hong Kong (8 percent) also rank Singapore high on their list of holiday destinations.
Meranda Chan, Visa’s Country Manager for Singapore & Brunei, said; “With its wide range of top-class new tourist offerings, multi-ethnic population, unique cultural experiences and reputation as a food paradise, it is little wonder that Singapore is one of the most popular destinations within Asia Pacific.”
In deciding a destination for an overseas holiday, respondents rate the opportunity to explore new places and natural scenery among their top reasons. Future inbound travellers to Singapore are most willing to fork out more money to enjoy good food and a cultural experience.
In terms of the average duration of overseas trips, travellers who intend to visit Singapore are likely to stay three to five nights. Inbound travellers prefer to stay in four-star hotels at the destination.
Mr Paul Tan, Director of Strategic Marketing at the Singapore Tourism Board (STB), said; “New developments such as the Integrated Resorts and world-class events like Formula One have contributed a positive buzz about Singapore as a must-visit destination, especially among travelers from the region.
“The survey findings are heartening and underscore the dramatic transformation of Singapore’s tourism offerings in recent years as well as our Regional Offices’ promotion and business development work. The positive feeling residents in Malaysia and India have toward Singapore is borne out by the fact that they are among the top five visitor markets from January to November 2010. During the same period, Hong Kong SAR also registered a buoyant year-on-year growth of 29.8 per cent. The survey results spell opportunities for industry players and the STB to generate further growth from these markets. We look forward to collaborating with Visa to attract more visitors to Singapore.”