Islands Stay Hotels plots growth course
Islands Group is looking to franchisees to spur growth of its Islands Stay hotel brand across the Philippines. The “value-chic” properties were only launched in Cebu quite recently, but 85% occupancy rates during the soft opening have spurred growth ambitions. Targeting independent travellers in search of value, the two properties have posted a walk-in rate of 50%. Islands Group Chief Executive Officer Jay Aldeguer attributes the trend to a gap in the market for this kind of accommodation. Aldeguer told the Manila Bulletin Publishing Corporation that his firm aims to build a presence in various domestic tourism destinations like Baguio, Bohol, and Palawan through franchise or company-owned operations. He added that investors have also expressed interest in taking the brand to China and India.
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